first follower
We build leading design teams
Design leadership and coaching for startups and scale-ups
to help you get the best out of your design team.
first follower
We build leading design teams
Design leadership and coaching for startups and scale-ups
to help you get the best out of your design team.
first follower
We build leading design teams
Design leadership and coaching for startups and scale-ups to help you get the best out of your design team.
Setting up for success
Establish a foundation for design
Understand what great design should do for you on a daily basis. Then break it down to understand what that means for your people, team and way of working.
Design the team
Build from zero to one to many
Set clear role expectations for designers, researchers and writers. Then scale your team by cultivating a culture of excellence, experimentation and collaboration.
Design at scale
Grow towards high-performance
Foresee cultural and operational challenges as your team grows. Empower your team to take ownership, to lead in tough situations and grow autonomously.
Setting up for success
Establish a foundation for design
Understand what great design should do for you on a daily basis. Then break it down to understand what that means for your people, team and way of working.
Design the team
Build from zero to one to many
Set clear role expectations for designers, researchers and writers. Then scale your team by cultivating a culture of excellence, experimentation and collaboration.
Design at scale
Grow towards high-performance
Foresee cultural and operational challenges as your team grows. Empower your team to take ownership, to lead in tough situations and grow autonomously.
Setting up for success
Establish a foundation for design
Understand what great design should do for you on a daily basis. Then break it down to understand what that means for your people, team and way of working.
Design the team
Build from zero to one to many
Set clear role expectations for designers, researchers and writers. Then scale your team by cultivating a culture of excellence, experimentation and collaboration.
Design at scale
Grow towards high-performance
Foresee operational challenges as your team grows. Empower your team to take ownership, to lead in tough situations and to grow on their own terms.
How we work
Design consultancy
Frequent check-ins or workshops
Focused on a specific problem
Perfect for founders or leaders
Available
Design consultancy
Frequent check-ins or workshops
Focused on a specific problem
Perfect for founders or leaders
Available
Design consultancy
Frequent check-ins or workshops
Focused on a specific problem
Perfect for founders or leaders
Available
Growing a team
Build or lead an in-house team
End-to-end ownership and execution
Useful when starting from scratch
Limited availability
Growing a team
Build or lead an in-house team
End-to-end ownership and execution
Useful when starting from scratch
Limited availability
Growing a team
Build or lead an in-house team
End-to-end ownership and execution
Useful when starting from scratch
Limited availability
Leadership coaching
Focused on personal growth
On leadership, culture and design
For managers, teams and IC's
Available
Leadership coaching
Focused on personal growth
On leadership, culture and design
For managers, teams and IC's
Available
Leadership coaching
Focused on personal growth
On leadership, culture and design
For managers, teams and IC's
Available
Our mission
To help businesses deliver great design with leading design teams.
first follower
first follower
first follower
/fəːst ˈfɒləʊə/
/fəːst ˈfɒləʊə/
/fəːst ˈfɒləʊə/
The brave first one who accepts the leader and shows others how to follow. With her actions she empowers the individual to become a genuine leader.
The brave first one who accepts the leader and shows others how to follow. With her actions she empowers the individual to become a genuine leader.
The brave first one who accepts the leader and shows others how to follow. With her actions she empowers the individual to become a genuine leader.
Meet the founder
Jeroen Mulder
Founder of First Follower
Jeroen has over 15 years of experience leading design for companies such as Mollie, eBay / Marktplaats and funda. There he built design teams of over a dozen designers, researchers and writers. He has a special interest in leadership, culture and operational challenges in fast growing design teams and organisations.
Jeroen has over 15 years of experience leading design for companies such as Mollie, eBay / Marktplaats and funda. There he build design teams of over a dozen of designers, researchers and writers. He has a special interest in leadership, culture and operational challenges of fast growing teams and organisations.